Press kit
Everything you need to write about Pact — boilerplate, founder bio, key facts, quotes, and brand assets. For interviews or anything not here, email press@pact.fitness.
About Pact
Short (one line)
Pact is a free, AI-powered functional fitness app for iOS that builds custom workouts and multi-week training plans from a simple prompt, and lets users challenge friends and compete on their results.
Long (one paragraph)
Pact is a free functional fitness app, available on iOS, built around an AI workout generator. Users describe what they want — their equipment, time, and goal — and Pact builds a structured workout or a full multi-week training plan in seconds, across formats including HIIT, CrossFit-style WODs, Hyrox, AMRAP, EMOM, ladders, kettlebell complexes, and strength. Its defining feature is social: users can send any workout to friends as a challenge, then compare finish times, rounds, and total weight lifted on a per-workout leaderboard — an approach that has led users to describe Pact as “the Strava of fitness.” The core library, daily challenges, social features, and progress tracking are free; a Pro tier removes the weekly cap on AI generations.
Key facts
Founder
Dominic Brown
Founder, Pact
Dominic Brown is the founder of Pact, the free, AI-powered functional fitness app. A lifelong fitness enthusiast, he spent years training on the move — travelling constantly and never able to commit to a single functional fitness gym. He wanted something that tracked his progress and followed him wherever he trained, rather than being tied to one location or one rigid programme.
What he found on the market frustrated him. Every app was highly structured and pre-set — tailored programmes you followed, not workouts you could shape around the equipment in front of you or the way you actually wanted to train. At the same time, he watched functional fitness areas take over the modern gym floor: rigs, sleds, open space, and a generation of athletes who wanted to train freely rather than grind through a fixed machine circuit. The tools had arrived; the software to program them hadn't.
So he built Pact — a platform where anyone can create dynamic, accurate workouts built around their own equipment, time, and goals, generated by AI in seconds. Its social layer is what users latch onto: people have described Pact as “the Strava of fitness” for the way it turns every session into something shared and competitive. Any workout can become a challenge, every result lands on a leaderboard ranked by finish time and total weight lifted, and friends push each other through it.
Brown's bet is that the space is ready for a free, open, social way to train — collaborative rather than prescriptive, built for the functional area and the people who live in it.
Founder quotes
AI / product
“Most fitness apps hand you a fixed library and hope you find something that fits. Pact does the opposite — you tell it what you have and what you want, and it builds the session around you.”
— Dominic Brown, founder of Pact
Functional fitness
“The functional area is now the centre of the gym, but most people stand on the turf with no plan. Pact is the plan.”
— Dominic Brown, founder of Pact
Social / competition
“The workout you owe a friend is the most reliable workout you will ever do. We built Pact around that one fact.”
— Dominic Brown, founder of Pact
Free / access
“Good training shouldn’t sit behind a $40-a-month paywall. The library, the challenges, the community — all free.”
— Dominic Brown, founder of Pact
Hyrox / racing
“Hyrox turned functional fitness into a sport anyone can enter. Pact builds the race-specific training to get you to the start line ready.”
— Dominic Brown, founder of Pact
Brand assets
Logo, app icon, screenshots, and founder headshot are available for editorial use. Please don't alter the logo's colours or proportions.
